What is Aggie Edge?

Aggie Edge is devoted to driving revenue for student-athletes and positioning UC Davis sports to have great success in the next chapter of college athletics. Through Aggie Edge, the most passionate fans and business owners in the community can engage with UC Davis and its student-athletes like never before. Your support ensures our winning ways continue for years to come.

Further, Aggie Edge is dedicated to helping UC Davis student-athletes maximize their NIL potential, build their personal brands, and engage with the UC Davis Community.  While Aggie Edge works on behalf of UC Davis student-athletes, it is not affiliated with the UC Davis.

By becoming a member of Aggie Edge or partnering alongside our athletes to grow your business, you are contributing to the long-term success of UC Davis athletics.
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From our Athletic Director and Coaches

Rocko DeLuca
Director of Athletics
“With the support of our alumni and fans, the Aggie Edge Collective will help us retain our talented student-athletes and enhance one of the top student-athlete experiences on the West Coast. The Aggie Edge Collective will provide opportunities for our athletes to maximize their NIL potential, build their personal brands, and engage with the UC Davis community. We appreciate the early investors in this initiative and look forward to seeing our student-athletes succeed both on and off the field.”
Tim Plough
Football Head Coach
"This is an exciting and joyful day for all Aggies across the globe. UC Davis has always been a place that can thrive in any situation. This is tremendous leadership from our donors and administration to understand the importance of helping our student-athletes in the new world of collegiate sports. We have student-athletes here that are hardworking, talented, and unselfish. It's important to have an avenue like Aggie Edge to reward these gifted individuals for their loyalty and hard work”.
Jim Les
Basketball Head Coach
"The landscape of college athletics is changing. This initiative allows our student-athletes to navigate opportunities while pursuing their academic and athletic goals. Thank you to our partners with Aggie Edge for assisting UC Davis Athletics as we continue our championship aspirations.”

Frequently asked questions

IS AGGIE EDGE AFFILIATED WITH THE UNIVERSITY?
No, the collective is not affiliated with UC Davis in any way. It is a third party created to work with UC Davis student-athletes.
HOW CAN I PAUSE, CANCEL, OR CHANGE MY CONTRIBUTION?
Email us at [email protected] and we will be happy to assist.
ARE ALL STUDENT-ATHLETE OPPORTUNITIES THE SAME?
No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, Aggie Edge seeks to provide equal opportunities for both male and female student-athletes.
ARE CONTRACTS WITH STUDENT-ATHLETES EXCLUSIVE?
No, contracts are not exclusive. We want all student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.
WHAT HAPPENS IF AN ATHLETE TRANSFERS OR LEAVES UC DAVIS?
While the NCAA does not allow NIL agreements to be predicated on a student-athlete’s continued enrollment at a university, our agreements are limited in time and scope to provide protection for contributor funds in situations where a student-athlete transfers.
CAN I SELECT WHAT SPORT MY CONTRIBUTIONS SUPPORT?
Yes, anyone who is a member of the collective can denote what sport and their respective student-athletes contributions will be earmarked for. Supporters can also contact us directly to set up activations with their favorite student-athlete(s).
WHAT TYPES OF NIL OPPORTUNITIES DOES AGGIE EDGE HELP ACTIVATE?
Aggie Edge offers UC Davis student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, and many more!
ARE THERE ANY LIMITATIONS ON NIL DEALS?
Student-athletes cannot enter into deals that promote drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against the UC Davis values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. Aggie Edge seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways.
CAN I REQUEST OPPORTUNITIES TO ENGAGE WITH CERTAIN ATHLETES?
Yes – businesses and individuals can request specific NIL deals with athletes. Contact us at [email protected] to get started.
ARE CONTRIBUTIONS TAX DEDUCTIBLE?
Aggie Edge is not a 501c3 tax exempt entity. As such, contributions to Aggie Edge are not tax deductible as a charitable donation. A business may direct that payments for the NIL activations by the student athletes be used to promote the business and/or market the business’ products and services. To learn more, contact us at [email protected]. Under these circumstances a business may be able to deduct these payments and/or payments for a membership to Aggie Edge as a business expense. Of course, a business seeking a tax deduction for such payments should consult with it’s tax advisor prior to taking any such deduction. Nothing in this communication is intended to constitute legal or tax advice.
WHAT IF I’M INTERESTED IN GIVING A LARGER CONTRIBUTION?
Individuals and businesses interested in giving larger contributions can do so via the “one-time contribution" link on the membership page, or can contact us directly at [email protected] to discuss further. Contributions can be specified for specific sports, programs and activations.
CAN I MAKE A ONE-TIME CONTRIBUTION VIA ACH?
Yes, individuals and businesses can make a one-time contribution by ACH/Wire. If you'd like to send an ACH/Wire, please contact: [email protected]
CAN I MAKE A ONE-TIME-CONTRIBUTION VIA PAPER CHECK?
Yes, individuals and businesses can make a one-time contribution by paper check. To make a contribution by check, follow the steps below: 1. Make Checks Payable to: Student Athlete Empowerment 2: Mailing Address: Student Athlete Empowerment 1201 W Peachtree St NW Ste 2625 Attention: #121124 Atlanta, Georgia 30309-3499 3. Send Email: After mailing a check, send an email to: [email protected] listing your Name, Aggie Edge, and the Sport where the money is to go.